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"Our primary goal is to advance the practice of
new media marketing strategies and business development tools in the legal industry through interactive education, vital industry news and research, as well as an open forum that allows our community to exchange ideas and lessons learned."
"The ability to interact with the legal consumer, via rich media, video, audio, email, live chat, SMS text messages, and telephone correspondence, gives attorneys and law firms many channels of communication to connect with legal consumers at the point of interest. It is advantageous for both newer and accomplished firms to embrace and adapt to new media innovations."
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